Nissan (日産)

In collaboration with Cinética Studio, we developed an event-ready interactive configurator that turns quick, intuitive hand gestures into a guided discovery flow—helping each participant land on a tailored Nissan vehicle match. The experience was designed for high-traffic conditions inside the Nissan Formula-E booth, balancing speed and clarity with a sense of play inspired by the energy of the race. Our work covered the full interactive layer: gesture-recognition input mapping, the on-screen UX flow, and the logic that translates user selections into a dynamic recommendation, all packaged into a reliable installation build suitable for continuous operation during a large-scale public event