Hilton Global Wellness

For Hilton Global Wellness, our role focused on production and activation—bringing an existing wellness identity system to life through motion and brand-consistent generative imagery. Working from established pillars, layouts, iconography, and visual guidelines, we created animated identity assets that translate the brand’s editorial calm into practical, reusable motion components.

On the motion side, we produced 2D and 3D animations for key identity elements—icons, typographic behaviors, layout transitions, and modular motion motifs—designed to be flexible across formats while staying visually coherent. In parallel, we used Generative AI to generate and iterate imagery that adhered to the approved brand language (tone, palette, composition, and overall aesthetic), enabling rapid variation without drifting off-style. The outcome is a set of motion-ready and image assets that help the wellness experience feel consistent, premium, and scalable across regions and channels.

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