Global Fasion Graduate

For Global Fashion Graduate 2024 in Mexico City, we developed a cohesive visual narrative—high-impact AI-generated imagery and short animations—used to define the event’s identity across the symposium, exhibition, and runway context. Working in collaboration with digital artist @Mellow, we shaped a consistent aesthetic that could flex across formats while staying instantly recognizable: a future-facing fashion world grounded in traditional Mexican textile heritage, translated into contemporary, editorial visuals.

Our process centered on Generative AI art direction and iteration: exploring multiple visual routes quickly, locking a style language (materials, pattern logic, silhouettes, and cultural references), and then refining outputs for consistency, clarity, and brand-ready polish. We extended the still universe into motion with AI-assisted animation and compositing—adding rhythm, depth, and atmosphere so the identity could live beyond posters and into screens, stage visuals, and event media.

The result is a scalable identity asset kit—image sets, motion loops, and stylistic rules—that communicates the event’s values (diversity, creativity, sustainability) while honoring craft traditions through a modern, tech-enabled lens.